Freestyle Ice Skating x
Peak Performance


Activewear created for freestyle ice skaters. Combining style elements from early skateboard culture with protective elements from the medieval gambeson. Just like the skateboard community once was, freestyle ice skating is in its first stadium as a sport and is in need of a stylistic identity.



This video explores individuality, through styling, within the unity of a team outfit. As well as, styling the active wear as streetwear to refer to the community that continues outside of the ice rink.



                                         


Josefine.Gyllensvard@gmail.com